Time Warner

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Time Warner (first era)


Time Warner 1990 logo
Time Warner 1990

Time Warner was first founded in January 1990 with the merger of Time Inc. and Warner Communications. The company's original identity was created by Chermayeff & Geismar, and included an eye-ear logo designed by Steff Geissbuhler which was adopted for and is still used by Time Warner Cable.


Time Warner logo 90s

In April 1993, the eye-ear logo was replaced by a more reserved and traditional serif wordmark created by Anspach Grossman Portugal.

AOL Time Warner


AOL Time Warner

In early 2000, Time Warner and AOL announced that they would merge, with the deal finalized in January 2001. The new company became known as AOL Time Warner, with a logo similar to the previous logo. Landor Associates was responsible for designing this logo.

Time Warner (second era)


TimeWarner 2004

The company dropped AOL from its name in November 2002 and reverted back to Time Warner, alternating with the AOL Time Warner name until October 2003, when the company name was officially and legally reverted back to Time Warner. However, they did not revert to back the recent Time Warner logo, opting for a new design which rendered the name as TimeWarner.

"The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it." –Time Warner's Senior Vice President Edward Adler, October 2003

Lippincott Mercer was hired to created the new corporate identity.[3]

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