Time Warner (first era)
Time Warner was first founded in January 1990 as a result of the merger of Time Inc. and Warner Communications. The company's original identity was created by Chermayeff & Geismar, and included an eye-ear logo designed by Steff Geissbuhler (which was adopted for Time Warner Cable).
In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by Anspach Grossman Portugal.
AOL Time Warner
In early 2000, Time Warner and America Online (AOL) announced that they would merge to become AOL Time Warner, and the merge was finalized in January 2001. Landor Associates was responsible for designing their new logo, which retained the last one's horizontal lines, but added the word "AOL" next to "TIME WARNER", which had been re-rendered as "Time Warner". Also, the wordmark was colored blue, and the lines were recolored in a pale shade of blue.
Time Warner (second era)
Starting in November 2002, AOL Time Warner alternated with its Time Warner and AOL Time Warner names, until October 2003, when the company's name was officially and legally reverted back to Time Warner. Lippincott Mercer was hired to created the company's new corporate identity. On a side note, their new logo dropped the two horizontal lines above and below the wordmark, whose font was changed from Times New Roman to Bodoni Bold and was rendered as "TimeWarner". Its color is the only aspect that remains unchanged, as it retains the blue color from the previous logo.
This logo later began to be used within various of its subsidiaries' logo bylines (specifically Warner Bros. Pictures, New Line Cinema, Castle Rock Entertainment, Warner Animation Group, and Cartoon Network Studios, among others), with the words "A" and "Company" in the FF Meta typeface (with some exceptions, such as that of Cartoon Network Productions and Turner Broadcasting System since 2015). Starting in 2016, the two words mentioned before seen on some on-screen logos of its subsidiaries became smaller and have a different font. Its current logo is the only one that retains its size and font and is larger than the others.
- "The new logo signals this is not the same company it was as the old Time Warner. We wanted it to be forward looking without coming up with some logo that had symbols or fireworks shooting out of it." –Time Warner Senior Vice President Edward Adler, October 2003