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Tide

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1946–1966

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Tide is recognized for its distinctive orange-and-yellow bullseye logo. The original logo was designed by Donald Deskey, a famous industrial and identity designer. Tide was the first product to be nationally packaged using Day-Glo colors, strikingly eye-catching when first introduced. Currently, the Tide brand is given to over half a dozen powders and liquid detergents in the United States alone.

1966–1996

Tide 1966

1996–2008

Tide logo

The logo has been slightly modified for the product's fiftieth anniversary in 1996. 

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2008–present

Tide logo

The logo was modified in 2008, making the yellow circle gradient, updating the font, and fixing the white space in the text.


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