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1998 (pre-launch) 1999–2015 2010–2012 (secondary) 2012–2015 2015–2020 2020–present
1998 (pre-launch) 1999–2015 2010–2012 (secondary) 2012–2015 2015–2020 2020–present

1998 (pre-launch)[]

Tivo (1998)
Designer:  Michael Cronan
Typography:  Custom Wordmark (TiVo Logo)
Launched:  Unknown

1999–2015[]

1999–2012[]

TiVo 2
Name:  TiVo
Species:  Unknown
Designer:  Michael Cronan (Original)

Pittard Sullivan (Refined)

Designer:  Pittard Sullivan
Typography:  Custom Wordmark (TiVo logo)

Helvetica Neue LT Pro 47 Light Condensed (brand)

Launched:  March 31, 1999

This logo debuted along with the TiVo Series 1 on March 31, 1999 and was last used on the TiVo Premiere which launched on March 28, 2010.

2010–2012 (secondary)[]

TiVo Rare Logo 2010

In 2010, The logo was slightly redesigned to be cleaner & the TiVo wordmark now uses brighter colors. This logo was only used on the TiVo website and some promotional material for the TiVo Premiere.

2012–2015[]

TiVo

In 2012, the updated design was minorly altered to look less tall, and also resemble the 1999 logo slightly more closely. This design was widely used and replaced the 1999 logo in all of its uses.

2015–2020[]

TiVo Corporation

After Rovi bought TiVo Inc. and changed its name to TiVo Corporation, they introduced their new wordmark, and the silhouette version of its now then former logo. After the rebrand in 2020, the logo is still in used in its existing DVR lineup and was used on the first version of the Stream 4K streaming dongle until early 2021.

2020–present[]

TiVo logo

In 2020, as TiVo Corporation merged with Xperi, the same company that owns DTS, the logo symbol was redesigned with a white screen, with eyes being displayed on it. The first product to use this logo is a later 2021 revision of TiVo Stream 4K, its first Android TV streaming dongle. Its existing DVR line currently sold before the release of Stream 4K will continue to use the said former logo.

See also[]

External Links[]

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