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Contents

TV3 New Zealand original logo TV3 New Zealand logo Three (New Zealand) 2017
1989–2003 2003–2017 2017–present


TV3

1989–2003

TV3 New Zealand original logo

The channel began broadcasting on 26 November 1989.

2003–2017

TV3 New Zealand logo

On 4 May 2003, the logo was simplified for a silver fern and a modern 3. It looks just like the 1997 BBC logo. On 1 April 2008, TV3 became the first New Zealand television network to introduce high-definition television.

Three

2017–present

Three (New Zealand) 2017

On 9 February 2017, TV3 underwent a major re-branding, changing its name to Three and adopting a new logo and on-air imaging. The new imaging was widely criticized by viewers, particularly the unusual design and stylization of its new logo as "+HR=E". It was later adopted by ThreeLife since 15 April 2018.