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1971–1981 1981–1993 1993–1996 1996–2008 2008–2015 2015–2018 2023–present
1971–1981 1981–1993 1993–1996 1996–2008 2008–2015 2015–2018 2023–present

The Willy Wonka Candy Company[]

1971–1981[]

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1981–1993[]

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1993–1996[]

Willy Wonka's - 1993
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1996–2008[]

Wonka (1996)

This logo resembles the logo of the fictional company featured in the 1971 film.

2008–2015[]

Wonka-2008

The brand gets a dramatic makeover, with new products (most notably the premium Wonka Exceptionals line), new packaging, new advertising, a new website, and a new logo, resembling the classic logo.

Nestlé Candy Shop[]

2015–2018[]

Nestlé Candy Shop
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In mid-2015 the Willy Wonka brand name was dropped by Nestlé in favor of special "throwback" packaging before eventually renaming the entire brand as "Nestlé Candy Shop". Candies previously made by the Willy Wonka brand were now under the Nestlé brand naming, excluding the Wonka brand name on the top left corner. Following Ferrero's acquisition of Nestle's U.S. confectionery business in 2018, most of its brands sold in the United States are made by the Ferrara Candy Company, a subsidiary of Ferrero.

Wonka[]

2023–present[]

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In 2023, Ferrero revived the Wonka name in time to promote the film of the same name.


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