Zip was the name used to brand route 41 (later route 8) operated by First Hampshire & Dorset. The route runs from Portsmouth to Clanfield via Waterlooville. The branding was also used to represent a series of bus infrastruture improvements along the A3 which the route uses.
Despite vehicle branding using the newer version of the logo from 2009, all other uses of the brand continued with the original.
Coinciding with new buses, the logo was slightly altered by way of lighter colours. The logo was only used on the branding on the side of the buses.
These logos were used as part of the branding on the buses.
In late 2013, 'The Star' succeeded the Zip brand.