The Movie Channel initially launched as Star Channel in 1973, originally owned by Gridtronics.
Later in the 1970s, Star Channel was acquired by Warner Communications, and eventually brought into its Warner-Amex Satellite Entertainment division, a joint venture between Warner Communications and American Express. The network was initially offered on Warner Cable systems, and later on Warner-Amex's experimental QUBE interactive service.
The Movie Channel
On December 3, 1979, Star Channel was rebranded as The Movie Channel.
This logo was introduced in the spring of 1988, and features a pair of eyes in a rectangle. On screen, the rectangle could include many different pairs of eyes.
On May 3, 2006, a new logo was introduced, along with the slogan "Movies for Movie Lovers".