The same logo seen on the first teaser trailer (Spring 1989)
Before the release of the film, a place holder logo was both used in a 1988 presentation reel, which showcase early concept art, and also in the first teaser trailer in the spring of 1989.
1989[]
This was the first logo, which was seen on the movie posters for the original 1989 theatrical release and the original 1990 VHS release. It is still seen in the opening credits, especially in subsequent releases of the film.
German
Spanish
Portuguese
French
Japanese
1997[]
In 1997, starting with the 1997 theatrical re-release the logo has been updated for the first time and has since been the main logo for future releases of Little Mermaid media and merchandising.