The familiar red Tesco logo was introduced in 1970.
The logo was adapted in the 1980s, for the 'Todays Tesco' campaign.
1987–1995
In 1987, Tesco adopted a new logo, with a thinner typeface. A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign, during the Queen Elizabeth II's Diamond Jubilee in June 2012 (see 'other logos' below).