1932 - 1949

1949 - 1960s

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1960s–1970

1970–1987

Tesco introduced a new look in 1970. A similar logo was designed the same year, but it didn't come into effect until the 1980s.

1987–1996

Tesco adopted a new logo in 1987 with a thinner typeface, with a strapline "Every little helps". A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign during the Queen Elizabeth II's Diamond Jubilee in 2012 (see 'other logos' below).

1996–Present

In 1996 the typeface of the logo was changed to the current version with stripe reflections underneath, whilst the corporate font used for store signage was changed from the familiar "typewriter" font that had been used since the 1970s.

Slogan

1992–2003

2003–Present

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Other Logos

The Big Price Drop started in 2011 and was a focus by Tesco to cut the cost of everyday items.

A retro style logo used by Tesco during the Queen Elizabeth II Diamond Jubilee advertising campaign, based on the 1987 logo.

During the 2012 Christmas period a green party hat was added to the logo.

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Gallery

Rickmansworth store in 1936

A small 1940s store

1960s style supermarket

Smaller store from 1960s

Large 1970s superstore

Close-up of the 1970s logo

Aberdeen Extra store in 2005

A re-created 1960s style store from 2010

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Tesco

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