Despite its founding in 1919, Tesco didn’t have an official logo until 1932.
1932–1949[]
SVG NEEDED
1949–1966[]
BETTER LOGO NEEDED
1966–1970[]
SVG NEEDED
1970–1987, 1987–1995 (secondary)[]
BETTER LOGO NEEDED
The familiar red Tesco logo was introduced in 1970. Although it was no longer the official logo from 1987, stores and most shopping bags still featured this logo from then on until the 1995 rebrand.
1987–1995[]
In 1987, Tesco adopted a new logo with a thinner typeface. It was used in tandem with the 1970 logo until 1995.
A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign, during the Queen Elizabeth II's Diamond Jubilee in June 2012, see Tesco/Other.
1995–present[]
1995–2016[]
Designer:
Alan Meeks
Typography:
Custom
Launched:
October 1, 1995
In 1995, Tesco launched a new logo with the addition of stripe reflections underneath and a new typeface replacing the familiar 'typewriter' font that had been used since 1970.
Between 2015 and 2016, Colophon Foundry and Wolff Olins re-examined Tesco's logo by balancing and stabilizing both centrifugal characters (S, O), and addressing several quiet weight inconsistencies so as to harmonize the all-capitals setting.[1]