1932 - 1949
1949 - 1960s
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Tesco introduced a new look in 1970. A similar logo was designed the same year, but it didn't come into effect until the 1980s.
Tesco adopted a new logo in 1987 with a thinner typeface, with a strapline "Every little helps". A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign during the Queen Elizabeth II's Diamond Jubilee in 2012 (see 'other logos' below).
In 1996 the typeface of the logo was changed to the current version with stripe reflections underneath, whilst the corporate font used for store signage was changed from the familiar "typewriter" font that had been used since the 1970s.
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