Logopedia
Register
Advertisement
This page only shows primary logo variants.
For other related logos and images, see:
1932–1949 1949–1966 1966–1970 1970–1987, 1987–1995 (secondary) 1987–1995 1995–2016 2016–present
1932–1949 1949–1966 1966–1970 1970–1987, 1987–1995 (secondary) 1987–1995 1995–2016 2016–present

1919–1932[]

Despite its founding in 1919, Tesco didn’t have an official logo until 1932.

1932–1949[]

Tesco Stores Ltd
Logopedia InfoWhite SVG NEEDED

1949–1966[]

Tesco 1949
Logopedia InfoWhite BETTER LOGO NEEDED

1966–1970[]

Tesco Logo 1960s
Logopedia InfoWhite SVG NEEDED

1970–1987, 1987–1995 (secondary)[]

Tesco-1970
Logopedia InfoWhite BETTER LOGO NEEDED

The familiar red Tesco logo was introduced in 1970. Although it was no longer the official logo from 1987, stores and most shopping bags still featured this logo from then on until the 1995 rebrand.

1987–1995[]

Tesco-1987

In 1987, Tesco adopted a new logo with a thinner typeface. It was used in tandem with the 1970 logo until 1995.

A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign, during the Queen Elizabeth II's Diamond Jubilee in June 2012, see Tesco/Other.

1995–present[]

1995–2016[]

Tesco Logo
Designer:  Alan Meeks
Typography:  Custom
Launched:  October 1, 1995

In 1995, Tesco launched a new logo with the addition of stripe reflections underneath and a new typeface replacing the familiar 'typewriter' font that had been used since 1970.

2016–present[]

Tesco
Designer:  Wolff Olins
Colophon Foundry
Typography:  Custom
Launched:  2016

Between 2015 and 2016, Colophon Foundry and Wolff Olins re-examined Tesco's logo by balancing and stabilizing both centrifugal characters (S, O), and addressing several quiet weight inconsistencies so as to harmonize the all-capitals setting.[1]

References[]

Advertisement