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Contents

Tesco Logo 1960s Tesco Logo 3 Tesco Logo 2 Tesco Logo
1960s–1970 1970–1995 1987–1995 1995–present


1932–1949

Tesco Stores Ltd

1949–1960s

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1960s–1970

Tesco Logo 1960s

1970–1995

Tesco80s70s

The familiar red Tesco logo was introduced in 1970. Although it was no longer the official logo from 1987, stores and most shopping bags still featured this logo from then on until the 1995 rebrand.

1981–1987

Todays Tesco logo small

The logo was adapted in 1981, for the 'Todays Tesco' campaign. It was dropped in 1987.

1987–1995

Tesco Logo 2

In 1987, Tesco adopted a new logo, with a thinner typeface. It was used in tandem with the 1970 logo until 1995.

A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign, during the Queen Elizabeth II's Diamond Jubilee in June 2012 (see 'other logos' below).

1995–present

Tesco Logo

Tesco's current look was introduced on December 13, 1995.[1]

Slogan

Other Logos

Gallery

  1. http://www.marketingmagazine.co.uk/article/58019/below-the-line-tesco-checks-its-corporate-branding

External links