Telia logo 1993

Telia was created in 1993, taking over most commercial activities of the Swedish telecommunication agency, Televerket. The logo was heavily influenced by Televerket's old logo.


Telia logo 2000

In April 2000, Telia started rebranding itself with a radically different logo.[1] Interbrand were behind the new logo. The red colour was intended to symbolise warmth and closeness, while the pulsating dotted circles represented movement and paths for communication and information.


Telia logo

Around early 2004, Telia dropped the dotted rings from the logo, and changed the color of the wordmark to magenta.


In 2011 Telia rebranded the whole company and renewed everything hoping for a fresh new start.



In the beginning of 2016 Telia changed their logo to a more flat logo than the previous. They also swapped the colors, now the text is white instead of purple.


This logo was also used in the latest Television ad in Sweden. It can also be seen on their twitter account as the main profile picture but on the website the other logo is still used as the main logo. It has a distinct bright purple color.