Telenor was founded in 1995, when Televerket was turned into limited company. The logo and identity for the new company was created by Landor Associates in London, who also came up with the name with the Oslo agency Alfa & Omega. The symbol was designed to be "warm and friendly". The flash symbol in the logo was inherited from Televerket.
A modernised logo and identity was introduced in January 2001. Most elements from the former logo were kept, but straightened up. The flash symbol was straightened out into an arch.
The reason behind the redesign were said to be the developments in the telecom industry, most significantly the increased use of the Internet. Scandinavian Design Group were behind the new look.
On February 9, 2006, Telenor introduced a completely new visual profile. It was created by Keshen Teo of Wolff Olins in London. At the same time, the Telenor subsidiaries Sonofon, Cybercity and Pannon in Denmark and Hungary adopted Telenor's symbol, but retained their local names for the time being.