In 1987, NetSpan changed its name to Telemundo, following the merger of WNJU, KSTS and KVEA/Los Angeles into the Telemundo Group by Reliance Capital Group heads Saul Steinberg and Henry Silverman. That same, the company purchased additional stations in San Francisco, Houston and San Antonio.
In 1997, the original version of Telemundo's "T" logo was redesigned; it contained a yellow globe, which swapped for circular objects. KSTS continued to use the logo until 2002.
Telemundo's new logo launched in 1999 and it introduced an appearance of a new look. The channel name "TELEMUNDO" in uppercase, was added.
On May 14, 2012, Telemundo announced a rebranding effort for the 2012-13 television season as part of an increase in original programming on the network. The new on-air look debuted on December 8, 2012.