The first logo of the channel was a red ink blot with the TV Rá Tim Bum word in yellow.
In 2012, the channel showed its new visual identity, keeping all the details of the previous logo, but with a few differences: the logo has become a whole of bubbles, replacing the ink blot and its drops, a exclamation point was added with the wordmark, and this one now become multicolor.
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TV Cultura | Multicultura Educação | TV RTB! | Univesp TV