On March 16, 2012, the purple cube which can be rotated, suddenly appeared in Belgrade. B92 made a speculation, talking about the cube at Knez Mihailova Street in Belgrade. Some promos on B92 started airing from March 17, 2012 to March 18, 2012 and were advertising something. On news at 11 pm on March 18, 2012, it was known that B92 is going to be rebranded on March 19, 2012 and with it, the new logo was launched on the following day of March 19, 2012, as B92 discontinues the short-lived 2011 crystal kryptonite logo in favour of a new logo which was a purple crystal-kryptonite cube which could be rotated in different ways. With this new logo, it also launches a set of colorful idents in order to coincide with its new spring schedule. The new logo was designed by DixonBaxi, who were also behind the new graphics for the channel. The channel also got a new slogan alongside a new theme music composed by Sonic Tree Beograd.
On August 25, 2017, it was confirmed that B92 would be renamed to O2.TV on September 11. Through a teaser posted on August 30, the logo for the upcoming channel was unveiled. The channel launched on September 11 at 6:30pm.