In 1996, TVNorge was given a new look and a new logo by Novocom in Los Angeles. The new look was a significant step away from the previous European design by Lambie-Nairn, in favour of more colourful entertainment identity with computer graphics. The look was also adapted for Kanal 5 Sweden in Sweden and TvDanmark in Denmark.
The logo itself is a big N through which one can see the top of a globe.
TvNorge adopted a completely new logo on March 3, 2003. The new logo was created by Bates in Oslo and consists of a white N in a red square. The name "TVNORGE" is occasionally added at the bottom, but is usually omitted on screen.
The simple live action idents were eventually replaced by new ones created by Dallas Sthlm. In these idents, the logo has been turned into a big shining red box.