TV3 (Viasat)

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TV3 logo 1987 TV3 logo 1989 TV3 logo 1990 TV3 logo 90s Tv31999logo TV3 logo 2000 TV3 Viasat
1987-1989 1989-1990 1990-1994 1994-1999 1999-2000 2000-2002 2002-2009
TV3 logo 2009 TV3 Sweden 2009 TV3 logo 2011 Tv3lv logo new web Viasat3 new large.w160 Logotype-tv3ee Tv3 big ny logo
2009-2012 (Slovenia), 2009-2014 (Hungary), 2009-2013 (Latvia and Lithuania, Denmark), 2009-2015 (Estonia), 2009-2011 (Norway) 2009-present (Sweden) 2011-2016 (Norway) 2013-present (Lithuania) 2013-present (Latvia) 2013-present (Denmark) 2014-present (Hungary) 2015-present (Estonia) 2016-present (Norway)


TV3 logo 1987


TV3 logo 1989


TV3 logo 1990


TV3 logo 90s



In 1999, the word "Viasat" was added at the bottom of the logo.




This version of the TV3 logo was introduced in 2000. The blue and yellow version of the logo was however never used on screen, instead it appeared as a metallic grey.

Even after the plain TV3 logo was introduced in 2002, this version was still used in print and online for a few years more.


TV3 (2002-2009)

TV3 used primarily computer animated graphics until the autumn 2002, when they launched an orange and black graphics package featuring live action footage. This package was produced by Visual Art. It was used along with the slogans Het Höst ("Hot Autumn", in Swedish) and Minden lehetséges ("Everything's possible", in Hungarian).

Another graphics package, now featuring white an a primary colour was launched in January 2003. This package was also produced by Visual Art, who remained with TV3 producing several similar ident packages for the channel until 2006.

A new graphics package, with idents created by OPIUM effect, was launched in 2006. The idents would start with live action fottage of a regular scene, and tilt nine degrees at the end to reveal the logo. The new package was therefore called "Nine Degrees".[2][3]

Around 2008, the idents were replaced by new computer-animated ones, partly due to the fact that the Scandinavian TV3 channels were switching to widescreen broadcasting and the original idents weren't adapted for this.

2009-2012 (Slovenia), 2009-2014 (Hungary), 2009-2013 (Latvia, Lithuania and Denmark), 2009-2015 (Estonia), 2009-2011 (Norway)

TV3 logo 2009
TV3 Baltics 2009

In the autumn of 2009, the TV3 channels adopted a new look, created by Design for Media and Communication. In Denmark, Norway, Hungary, Estonia and Slovenia, the channels got a purple entertainment-focused look. Latvia and Lithuania, went for red look with the same logo.

Launch dates:

  • August 3: Norway[4]
  • September 1: Slovenia (now closed)[5]

This logo is used only in Estonia. Lithuania got two kinds of logos.

Dates when channels got new logos:

2009 - Sweden got a new black logo.

2011 - Norway got a new yellow logo.

2013 - Denmark and Latvia got two separate logos.

2013 - Lithuania got the same look as Norway.

2014- Hungary got the same look as Denmark.

2009-present (Sweden)

TV3 Sweden 2009

Sweden got a separate rebrand, created by Trollbäck & Company.

2011-2016 (Norway) 2013-present (Lithuania)

TV3 logo 2011
In 2011 Norway got a separate logo which was yellow.[6]

In 2013 Lithuania got the same look as Norway.

2013-present (Latvia)

Celebrating their 15th year birthday, They changed logo, also they removed "VIASAT" word from logo.

Tv3lv logo new web

2013-present (Denmark) 2014-present (Hungary)

Viasat tv3 hu
VIASAT3 új arculat01:04

VIASAT3 új arculat

2015-present (Estonia)


In September of 2015, TV3 in Estonia started using a new logo.

2016-present (Norway)

Tv3 big ny logo

In September of 2016, TV3 in Norway started using a new "flat" logo, same as TV3 Estonia.

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