TV2 is known as "tv2" until 2003, despite its logo.
tv2's launch identity was created by Novocom.
In 2002, a new logo consisting a 2 in "brackets" was introduced.
TV2 launched a new look on August 31, 2003.
- "The identity is based on the core thought, 'heightened emotions', supported by a graphic property that visually conveys the idea of 'waves of emotion'." - Lambie-Nairn press release