2001-present

In late August 2001, the German travel corporation Preussag unveiled a new corporate identity to be used for most it activities. It used a red logo made up of the words "World of TUI" and a symbol which depicts both a stylised smiling face and the letters T, U and I. The identity was created by Interbrand in Cologne and was launched in November 2001, and a few months later, all other Thomson companies were given this look.[1][2]