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In late August 2001, the German travel corporation Preussag unveiled a new corporate identity to be used for most it activities. It used a red logo made up of the words "World of TUI" and a symbol which depicts both a stylised smiling face and the letters T, U and I. The identity was created by Interbrand in Cologne and was launched in November 2001. Thomson and Lunn Poly would follow in 2002.