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Turner Network Television


TNT logo original

On October 3, 1988, TNT was launched, its name originally an acronym for Turner Network Television.




In 1995, Turner Network Television dropped its full name and went simply by TNT.



TNT logo 2003

On June 12, 2001, TNT started using a new logo and the slogan changed to "We Know Drama".[1][2] The new identity was developed by Trollbäck & Company of New York and launched with a campaign created by Goodby Silverstein & Partners of San Francisco, who also developed the tagline.


TNT 2005 logo


TNT logo 2008
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A new graphics package for TNT was launched on December 7, 2008, before the premiere of Leverage. The new design keeps the previous design and tagline, but the logo is now shiny silver or gold. In the graphics, the circle from the logo is seen as a "Dramatic Light" which revolves around characters from the network's series. The new look was designed by Troika Design Group. This was the last version with the slogan: ''We know drama''. If you can look closely, this logo is still used on Adult Swim's daily sign-off sequence, which airs at 5:59 a.m. ET each morning.


TNT Logo

In 2012, TNT repainted the logo with a simple color, and the channel was given a new slogan: "Drama. Period." (with the TNT logo serving as the period symbol).  In 2014, the slogan was changed to "Boom", concurrent with the adoption of a new "TNT DRAMA" logo.



In January 2016, TNT began slowly phasing in a new logo on social media and in new promos. The new logo was officially introduced on January 30th, during the 22nd Annual Screen Actors Guild Awards.

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