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Appalachian Community Service Network
The Learning Channel
Appalachian Community Service Network was privatized in 1980, and its name was changed to it's nickname The Learning Channel in November of that year; the name was subsequently shortened to "TLC."
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From 1992 to 1998, the company's full name "The Learning Channel" appeared beneath this logo.
In 1998, the channel began to distance itself from its original name "The Learning Channel", and instead began to advertise itself only as "TLC". During this period, there was a huge shift in content, with most new programming being geared towards reality-drama and interior design shows.
On March 27, 2006, the network launched a new look and promotional campaign, dropping the "Life Unscripted" tag and introducing a new theme, "Live and learn", trying to turn around the network's reliance on decorating shows and reality programming. As part of the new campaign, the channel's original name, "The Learning Channel", returned to occasional usage in promotions. TLC was the first Discovery Communications-owned network to have a modern logo, with the second being the Discovery Channel in 2008.