Swissair AG (Swiss Air Transport Company Limited, Schweizerische Luftverkehr) was the former national airline of Switzerland.
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Swissair didn't have a standard logo then; the logos varied somewhat in many ways. The titles also varied.
In the 1940s, Swissair adopted a logo for its fleet. The title was, still, Swiss Air Lines at the time.
During the 1950s, Swissair introduced the arrow with a new font.
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During the mid-50s, Swissair changed its logo again, with the 'Swissair' no longer in the arrow; it became separate from the signet. The arrow was all red and lasted for a long time and was replaced on the airline's 50th anniversary.
Swissair chose to give itself a new and more modern logo and livery on its 50th birthday in 1981; at first they were not so strict about the logo and many different variants appeared.
On March 31st, 2002, Swissair ceased all operations, mainly due to the September 11th, 2001 attacks. The media also suggested that the directorial board failed to oversee the actions of Philippe Bruggisser (Chief Operating Officer since 1996) and Eric Honegger (board member since 1993 and later board president), and that they left behind a convoluted corporate structure and financial commitments – among others a further purchase of 35.5 percent of Sabena's stocks – which would only come to light when Mario Corti was trying to save the airline. The airline would fall victim to the competition of budget airlines such as Ryanair and EasyJet. Its successor, Swiss International Air Lines, was launched that year on April 1st.
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