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Sveriges Television

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POINT LOGO 2007 SVT logo 1980 SVT logo 2002 SVT logo 2006
1957-1980 1980-2001 2001-2006 2006-present


Sveriges Radio TV

1956-1980

POINT LOGO 2007

SVT

1980-2001

SVT logo 1980

This was SVT's first logo. It was introduced in the autumn of 1980. It was created by the British graphic designer Sid Sutton.

The logo consists of the letters in SVT's name made up of three divided stripes. The stripes were coloured green, red and blue, but the logo was often presented in only one colour.

Following a redesign in 1995 by allansson&nilsson, the logo would only be presented in one colour.

2001-2006

SVT logo 2002
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This logo was introduced on January 15, 2001. It was created by Timothy Wilkinson and Darrell Pockett of English & Pockett.

2006-present

SVT logo 2006
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One disadvantage of the new logo proved to be that the company name was too small and wouldn't be seen at distance. An altered logo was developed by Forsman & Bodenfors and was implemented gradually, starting in early 2006.


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