Surf Excel is Unilever’s largest brand of detergent in South Asia. In 2005 it adopted the logo of OMO, one of Unilever’s international detergent brands, rather than that of Surf, another Unilever-owned detergent, despite having a similar name.
Surf[]
1981–2003[]
Surf Excel[]
2003–2005[]
Surf was renamed to Surf Excel in 2003.
2005–present[]
In 2005, Surf Excel adopted the splat logo used by OMO, one of Unilever’s international detergent brands, rather than the logo of Surf, another Unilever-owned detergent, despite having a similar name.
This also came with a new slogan Daag achhe hain. In Hindi and Urdu, this means Dirt is good, which is also the name of OMO/Persil’s similar campaign.
Subsidiaries Current: Hindustan Unilever1 (India) | Unilever Indonesia | Unilever Japan | Unilever Philippines | Unilever USA | Unilever Food Solutions | Unilever Fima (Portugal) | Pepsi Lipton3 | Elida Beauty | Good Humor-Breyers Ice Cream Food, nutrition and refreshments: Local brands: Amino | Amora | Annapurna | Arisco | Aromat | Baltimor | Bango | Beseda | Boost1, 2 | Bovril | Brooke Bond1 | Brown & Polson | Bru1 | Brummel & Brown | Buavita | Bushells | Calvé | Chicken Tonight | Chirat | Choysa | Cica | Colman's | Conimex | Cup-a-Soup | Darco | Delik'at | Fanaco | Fruco | Fudgsicle | Glaxose-D | Glen | Graze | Jawara | Jif | Kissan1 | Knorrox | Kuner | Lady's Choice | Lan-Choo | Lao Cai | Maille | Maizena | Malloa | Maltova2 | Marmite | Mãe Terra | McColin's | Mondamin | O'hoj | Oxo (Canada) | Pfanni | Pot Noodle (Asian Street Style | Pasta | Rice) | Prep Co | Pure Leaf3 | Rafhan | Rani | Red Red | Red Rose Tea (Canada) | Ri-K | Robertsons | SariWangi | Salsa Lizano | Savora | Scottish Blend | Sir Keningston's | Slotts | Té Club | Telma | Tortex | Turun Sinappi | Unox | Viva2 | Weis | Winborgs | Zwan Heartbrand Ice Creams: Algida (Bulgaria, Croatia, Czech Republic, Cyprus, Greece, Estonia, Hungary, Italy, Kosovo, Latvia, Lithuania, North Macedonia, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey) | Eskimo (Austria) | Frigo (Spain) | Frisko (Denmark) | GB Glace (Finland, Norway, Sweden) | Good Humor (United States, Canada) | HB (Ireland) | HB Wall's (Northern Ireland) | La Fuente (Colombia) | Holanda (Mexico, Central America) | Ingman (Finland) | Inmarko (Russia) | Kibon (Argentina, Brazil, Falkland Islands) | Kwality Wall's1 (Bhutan, Brunei, India, Nepal, Pakistan, Sri Lanka) | Langnese (Germany) | Lusso (Switzerland) | Miko (France) | Ola (Belgium, Luxembourg, Netherlands, South Africa) | Olá (Cape Verde, Macau, Portugal) | Pingüino (Ecuador) | Selecta (Comoros, Philippines, Tanzania) | Strauss (Israel) | Streets (Australia, New Zealand) | Tio Rico (Venezuela) | Wall's (Canada, China, Indonesia, Malaysia, Pakistan, Puerto Rico, Singapore, Thailand, Vietnam, United Kingdom) Other frozen dessert brands: Ben & Jerry's | Betty Ice | Breyers | Calippo | Cargills | Carte d'Or | Cornetto (Cornetto (Indonesia))| Cremissimo | Culture Republick | Fruttare | Frikom | Grom | Golden Gaytime | Hertog | Klondike | Magnum | Napoca | Nice By Nature | Paddle Pop (Max) | Pekabela | Popsicle | Solero | Strauss | Swedish Glace | Talenti | Twister | Viennetta (Comtessa) | Weis | Sealtest | Seru! Beauty, wellbeing and personal care Local brands: A Hundred Recipes of Beauty | Alberto Balsam | Andrélon | Aviance | Baba | Badedas | Bioexpert | Black Pearl | Block & White | Brut | International Breeze1 | Brisk | Brylcreem | Camay | Caress | Clinic Plus1 | Coco Varela | Creamsilk | Citra | Dawn | Dimension | Dollar Shave Club | Dr. Kaufmann | Duschdas | Ego | Elle 181 | Eskinol | FDS | Folicure | Forest Balsam | Gabi | Glow & Lovely (Even | Handsome) | Glysolid | Good Morning | Hamam1 | Happy Moments | Hazeline (Snow) | Impulse | Indulekha1 | Ioma | Kalina | Korea Glow | Laborica | Lakmé1 | Lever 2000 | Lever Ayush1 | Le Sancy | Liquid I.V. | Liril1 | Living Proof | Master | Matey | Mist | Mod's Hair | Murad | Neutral | Noxzema | Nexxus | Nubian Heritage | Nyakio | Olly | Organics | Preventive | Pears | Proderm | Pure Line (Hijab Fresh) | Q-Tips | Radox | Regenerate | Savital | Savilé | Scmidt’s | Shea Moisture | Silky Hands | Simple | Smartypants Vitamins | St. Ives | Suave | Tatcha | Thermosilk | Toni & Guy | Vibrance | Vinolia | VO5 | VWash1 | Williams Expert | Zendium | Zest | Zhonghua | Zwitsal (Fissan) Smile dental care brands: AIM (Greece) | Fortident (Colombia) | Mentadent (Italy) | Pepsodent (India1 | Finland) | P/S (Vietnam) | Prodent (Netherlands) | Signal Home care Local brands: 3D Multiusos | Active Wheel1 | Aromatel | Ala | Andy | Bio Luvil | Blueair | Cajoline | Coccolino | Coral | Cuñataí | Day 2 | Drive | Enka | Flóraszept | Fofo | Lavo Matic | LivOpen | Love & Care1 | Love Home and Planet | Lysoform | Minerva | Nature Protect | Neutral | Nevex | Persil (France) | Pureit1 | Quix | Rin1 (Brilhante | Radiante | Viso | Omo (Thailand) | Rinso | Robijn | Savo | Sun | Sunil | Super Pell | Svelto | Vivere | Vixal | Wipol | Yumoş Other assets: Former/defunct brands
1Brands exclusively used by Hindustan Unilever in India. |