Super Bowl XXXVI originally had a logo which was made of a background in black and mauve with the number written in gold color. The curls and colors of the design were inspired by grillwork found around New Orleans.
Following the events of September 11, 2001, it was felt that the game needed a new logo. Dan Simon was hired to create a new design. It features an outline of the United States with a simplified version of the flag on it.
The logo for the 2006 Super Bowl was designed to look like a hood ornament, taking inspiration from Michigan's history as the Motor City. It was created by Landor Associates.
Landor Associates designed the logo of the 2009 Super Bowl.
In February 2010, the logo for Super Bowl XLV was unveiled, as was a new brand strategy. Starting in 2011, the Super Bowl will use a generic logo based on a common design instead of designing completely new logos every year.
In addition to the trophy, the logos will feature the stadium were the game is played and the number.
Landor Associates were behind the new logo strategy.
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