In December 2001, Subway started using a modified version of its logo since 1969, but the oval behind the wordmark was removed in this logo. The restaurant was re-opened in January 4, 2002 with a new design, also with new ingredients for a submarine sandwich. The slogan used with this logo was "Eat Fresh."
As of 2016, this logo is still used as a secondary logo, and is still used at a lot of locations.
The slogan "Eat Fresh" under the logo.
The logo with the Canadian variation of the slogan, Think fresh. Eat fresh. Later on it adopted the slogan (logo seen on the left). An SVG version of this logo is recommended but not required. You can help Logopedia by uploading it here.
On December 28, 2015, Subway introduced a new green-colored version of its 2002 logo, as well as a new slogan, "Founded on Fresh," which was later changed to "Fresh is what we do."
To coincide with the opening ceremony of the Rio 2016 Olympic games, on August 5, 2016, Subway unveiled the new design — the first time that the sandwich chain has significantly changed the major element of its identity since 2001. While the old logo utilized a bold, thick font, the new logo is more minimalist. The signature arrows on the "S" and "Y," however, will remain. The logo was adopted internationally in July 2017.