The first Subway location was owned by the chain's founder Peter Buck and Fred DeLuca, and thus Buck named the restaurant *Pete's Subway (with the asterisk included).
Starting in January 2002, Subway started using a modified version of its 1968 logo. In this logo, the oval behind the wordmark was removed. The slogan used with this logo was "Eat Fresh." As of 2016, this logo is still used as a secondary logo, and is still used at some locations.
On December 28, 2015, Subway introduced a new green-colored version of its 2002 logo, as well as a new slogan, "Founded on Fresh," which was later changed to "Fresh is what we do." As of November 2016, it is still used in restaurants, but will stop usage in early 2017.
On August 5, 2016, Subway introduced a new logo inspired by its 1968 design.