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Subway1 Alternative subway logo Subway 2002 Subway.logo.8.5
1965–1968 1968–2002 2002–2017 2017–present



The first Subway location was owned by the chain's founder Peter Buck and Fred DeLuca, and thus Buck named the restaurant *Pete's Subway (with the asterisk included).


Alternative subway logo


Subway 2002

Starting in January 2002, Subway started using a modified version of its 1968 logo. In this logo, the oval behind the wordmark was removed. The slogan used with this logo was "Eat Fresh." As of 2016, this logo is still used as a secondary logo, and is still used at some locations.

Subway 2015

On December 28, 2015, Subway introduced a new green-colored version of its 2002 logo, as well as a new slogan, "Founded on Fresh," which was later changed to "Fresh is what we do."



On August 5, 2016, Subway introduced a new logo inspired by its 1968 design.

Subway symbol 2016

Subway's new symbol

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