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The logo was redrawn later on to address controversy about the design of the siren.
On January 5, 2011, Starbucks presented a new logo which omitted the ring with the words "Starbucks Coffee". The siren in a circle is now the entire logo and is colored green.
The logo was reported to be introduced in March to celebrate the company's 40th anniversary.
The design work was done internally at Starbucks on March 9, 2011, with outside help from Lippincott.
This logo won 1st in the 2011 Brand New Awards.