Star Plus (the spelling preferred by the channel is StarPlus, in camel case) is the Star network's flagship television channel and a Hindi general entertainment channel (GEC). It has been so since 2000. Before 2000, it was an English GEC, after which Star World took up that role.
STAR TV Plus
STAR Plus (first era)
This is the longest-lived logo in the history of the channel. It was introduced in 2001, some months after Star Plus's repositioning from an English GEC to a Hindi GEC in 2000. A slightly different logo was used in the United States, which read 'Star India Plus' and was similar to this logo used by Star Gold in the United States at the time.
StarPlus (first era)
On 14 June 2010, Star Plus introduced a new logo, the 'Ruby Star'. The rebrand was created by the London-based design agency venturethree, which would also rebrand fellow Hindi GEC Star One to Life OK in 2011, and design Bangla GEC Star Jalsha's 'Diamond Star' logo in 2012 (which was largely inspired by Star Plus's 'Ruby Star').
The tagline was Rishta Wahi, Soch Nayi (Same Relationship, New Thinking). The channel referred to itself in camel case (StarPlus) rather than as 'Star Plus'.
STAR Plus (second era)
Introduced on 7 November 2016. The tagline was shortened to simply 'Nayi Soch' (New Thinking), and the channel now often referred to itself in all-uppercase (i.e., STAR PLUS rather than Star Plus). As in 2010, the rebrand was done by Venturethree.
StarPlus (second era)
Introduced on the final of Season 11 of the Indian Premier League, on 27 May 2018. The tagline has been revised to 'Rishta Wahi, Baat Nayi' (Same Relationship, New Conversations), and the channel has once again started to write its name in camel case (StarPlus). This logo is red, like the previous two logos, but the new graphics package is predominantly white and gold rather than red.