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STAR Plus (first era)
A slightly different logo was used in the United States, which read 'Star India Plus'.
StarPlus (first era)
On 14 June 2010, Star Plus introduced a new logo, the 'Ruby Star'. The rebrand was created by venturethree, who would also design Star Jalsha's 'Diamond Star' logo in 2012. The tagline was Rishta Wahi, Soch Nayi (Same Relationship, New Thinking). The channel referred to itself in camel case (StarPlus) rather than as 'STAR Plus'.
STAR Plus (second era)
Introduced on 7 November 2016. The tagline was shortened to simply 'Nayi Soch' (New Thinking), and the channel often referred to itself in all-uppercase (i.e., STAR PLUS rather than Star Plus).
StarPlus (second era)
Introduced on the final of Season 11 of the Indian Premier League, on 27 May 2018. The tagline has been revised to 'Rishta Wahi, Baat Nayi' (Same Relationship, New Conversations), and the channel once again started to write its name in camel case (StarPlus).
Star Plus HD
StarPlus HD (first era)
Launched on 15 April 2011.
STAR Plus HD
StarPlus HD (second era)