In 1992, Southdown was renamed South Coast Buses and began trading under the Coastline name.
The banner contained either 'Coastline' or 'Coastline Buses'.
Stagecoach in the South Downs
Bus services in the Portsmouth area are operated under the Stagecoach in Portsmouth name.
Various routes feature special branding. The most notable is route 700 which is branded Coastliner.