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PBS Kids Sprout Sprout logo 2013 Universal Kids
2005–2013 2013–2017 2017–present


PBS Kids Sprout

2005–2013

PBS Kids Sprout

PBS Kids Sprout was launched on September 26, 2005 by Sesame Workshop, PBS, Comcast, and HIT Entertainment as a preschooler oriented network. Designed by Primal Screen. On January 28, 2011, Comcast purchased the media conglomerate NBCUniversal, merging most of its media operations with it, including PBS Kids Sprout. Later, in October 2011, Apax Partners announced a sale of HIT Entertainment to Mattel (it ended up in Fisher-Price's control); the acquisition was completed on February 1, 2012, and did not include HIT's share in the network. Although promotions for the network would often use the next logo in 2009, this logo continued to be a D.O.G. for the network until 2013 when NBCUniversal bought PBS, Sesame Workshop, and Apax Partners' shares in the network.

Sprout

2013–2017

Sprout logo 2013

This logo was intended to be merely be an alternate version of the main logo without the PBS Kids logotype in the green flower. However, on November 13, 2013, after NBCUniversal bought out PBS, Sesame Workshop, and Apax Partners' shares in PBS Kids Sprout, the "PBS Kids" trademark was removed from the blossom and the channel was rebranded as "Sprout".

Universal Kids

2017–present

Universal Kids

On May 1, 2017, NBCUniversal announced it would relaunch Sprout as Universal Kids in an effort to broaden the network's programming. The rebrand took effect on September 9, 2017.

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