This page only shows print and stationary logos.
For other related logos and images, see Special Broadcasting Service/Other


Special Broadcasting Service Testing Television logo 1979 Channel028 SBS 1985-89 SBS 1989-93 SBS 1993 SBS 2008 SBS 2015
1978–1980 1980–1985 1985–1993 1985-1993 1993–2008 2008–2015 2015–present

The Special Broadcasting Service (SBS) is a hybrid-funded Australian public broadcasting radio, online, and television network. SBS operates four TV channels (SBS, SBS Viceland, Food Network and NITV) and eight radio networks (SBS Radio 1, 2, 3 and 4, Arabic24, SBS Chill, SBS PopDesi and SBS PopAsia). SBS Online ( is home to SBS On Demand video streaming service. The stated purpose of SBS is "to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia's multicultural society".[1] SBS is one of five main free-to-air networks in Australia.


Special Broadcasting Service Testing Television logo 1979

Founded on 1 January 1978.



This logo was a gradiented blue and white globe surrounded by a gradiented blue and white ring. The logo was used across all of SBS's radio and television stations, and symbolised television transmission on VHF channel 0.


SBS 1985-89

1985–1993 (wordmark)

SBS 1989-93


SBS 1993

A new SBS logo was launched in 1993, featuring five blue curved splices, described as the "Mercator" logo (named as the shapes look like a mercator globe in 2D), with the letters SBS in white on top. The ID's usually show the Mercator logo without the letters SBS between 1995 and 2003. The five splices represented the continents of the world and the angle represented the tilt of the Earth's axis.


SBS 2008

The new logo and a major revamp was launched on 7 May 2008, reducing the number of splices into four, and shifting the perspective and angle so that each splice is larger than the last. On 1 June 2009, the logo was connecting to SBS One and SBS Two. Equally, it uses the logo, without "SBS" on World News Australia and The Feed.


SBS 2015

To concide with its 4th of July celebration in the United States, on 4 July 2015 SBS launched a modified version of its 2008 logo when its main channel changed its name back to 'SBS'.