Spar started out as DE SPAR, which was an acronym for Door Eendrachtig Samenwerken Profiteren Allen Regelmatig. "De Spar" also happens to mean "the fir tree", hence the logo was a fir tree.
The current logo of Spar was created by design legend Raymond Loewy. It used a stylized version of the fir tree motif that had been with the company since the start.
Supermarkets in the United Kingdom