Like Scottish Hydro Electric, Southern Electric was kept on as the brand name used by SSE for supplying gas and electricity in England with a very similar logo to the previous one.
The logo was changed in 2004 to match the SSE colours and font, used on all other SSE products and services.
In January 2008, the face, which had been used before the takeover by SSE was removed and replaced by the SSE swirl used on all SSE related branding.
In February 2010, the colour of the word 'Electric', was changed to blue, to match the colour of the 'Southern'.
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