The third & final regional licence for the North East of England was awarded by Ofcom to Saga Radio on April 13th 2006.
A total of 13 applications were received for the licence.
However, within a couple of months of the licence award, the radio arm of Saga was sold to GMG Radio (who had also applied for the licence) who announced that the service would launch as Smooth Radio.
The service launched on January 8th 2008.
| National FM stations:|
Former Radio Companies: