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1996–1997 1997–1998 1998–2002 2002–2007 2007–2009
1996–1997 1997–1998 1998–2002 2002–2007 2007–2009
2009–2015 2015–2017 2017–2020 2021–present
2009–2015 2015–2017 2017–2020 2021–present

Sky Sports 3[]

1996–1997[]

Sky Sports 3 1996

1997–1998[]

Sky Sports 3 1997

In 1997, the "tombstone" look was retired in favor of the new Sky "egg" look, but was short-lived along with Sky Digital's countdown to launch late as of September 1998. It was then announced that Sky's "egg" look will no longer be in active use anymore as of 1st October 1998.

1998–2002[]

Sky Sports 3 logo 2000

With the launch of Sky Digital on 1st October 1998, Sky Sports got a new look.

2002–2007[]

Sky Sports 3 logo 2003

In 2002, Sky Sports 3 got a new look in line with the Sky Sports channels.

2007–2009[]

Sky Sports 3 logo 2007
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In 2007, Sky Sports 3 introduced an inverted colour scheme in line with the other Sky Sports channels to coincide with Sky Sports' new look. The "3" also had a slightly different font.

2009–2015[]

SkySports3

2015–2017[]

Sky Sports 3 2015

Sky Sports Action[]

2017–2020[]

Sky Sports Action

2021–present[]

Sky Sports Action 2021

Sky Sports USA[]

2019[]

Sky Sports USA

From 3 January to 5 February 2019, Sky Sports Action became Sky Sports USA showing 40 live games from across the NFL and NBA.

Sky Sports NFL[]

2020–present[]

Sky Sports NFL

Sky and the NFL have agreed a new five-year partnership to broadcast the NFL. The agreement marks the 25th anniversary of live NFL coverage on Sky Sports and will see Sky Sports NFL launching from 3 September ahead of the 2020 season, which kicks off on 10 September. It lasting from early-September through the Super Bowl in February.


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