Sky Sports 3
In 1997, the "tombstone" look was retired in favor of the new Sky "egg" look, but was short-lived along with Sky Digital's countdown to launch late as of September 1998. It was then announced that Sky's "egg" look will no longer be in active use anymore as of 1st October 1998.
With the launch of Sky Digital on 1st October 1998, Sky Sports got a new look.
In 2002, Sky Sports 3 got a new look in line with the Sky Sports channels.
In 2007, Sky Sports 3 introduced an inverted colour scheme in line with the other Sky Sports channels to coincide with Sky Sports' new look. The "3" also had a slightly different font.
HD simulcast logo 2008-2010
HD simulcast logo 2010-2012
HD simulcast logo 2012-2015
Sky Sports Action
Sky One | Sky Two | Pick | Sky Atlantic | Sky Living | Real Lives | Challenge | Sky Arts | Sky News
Former general channels
Sky Real Lives | Sky Travel Shop | Sky Soap | Sky Scottish | Sky Living Loves | Bravo | Bravo 2 | Channel One | [.tv] | The Comedy Channel | Galaxy | Now | The Power Station | Sky 3D | Sky 3D Box Office | Sky Arts 1 | Sky Arts 2
Sky Cinema channels
Premiere | Action | Thriller | Comedy | Disney | Drama | Family | Greats | Sci Fi & Horror | Select | Hits
Former Movies channels
Classics | Indie | Max | Premier | Superheroes | Box Office
Sky Sports channels
Main Event | Premier League | Football | Cricket | Golf | F1 | Action | Arena | Mix | At the Races | News | Box Office | Xtra (online) | Extra (BT TV)
Former Sports channels
Sky+ | Sky+ HD | Sky Q | Freesat from Sky | Sky Active | Sky News Active | Sky Broadband | Sky Games | Sky Go | Sky Guide | Sky IQ | Sky Multiscreen | Sky on Demand | Sky Text | Sky Yahoo! Mail | The Cloud | Now TV | Sky Kids | Sky Trax
(20%) Sky Betting & Gambling
Sky Bet | Sky Bingo | Sky Casino | Sky Poker | Sky Vegas
(33%) Australian News channels
Sky News Australia | Sky News Business Channel | Sky News Weather Channel
Sky Cinema (HD, +1, +1 HD, +24, +24 HD) | Sky Cinema Action (HD) | Sky Cinema Comedy | Sky Cinema Emotion | Sky Cinema Hits (HD) | Sky Cinema Nostalgie | Sky Cinema Family (HD) Sky Sport Info | Sky Sport 1 | Sky Sport 2 | Sky Sport Austria | Sky Sport Fussball Bundesliga | Sky Sport HD1 | Sky Sport HD2 | Sky Sport HD Extra | Sky Sport News HD Sky Krimi | Sky 3D | Sky Arts | Sky Atlantic (HD) | Sky 1 (HD, +1 HD)
Former: Sky Select | Premiere Serie
Free to air channels
TV8 Italy | Cielo
Sky Uno (HD, +1, +1 HD) | Sky TG24 (HD) | Sky Meteo24 | Sky Arte HD | Sky Atlantic (HD, +1 HD) | Sky 3D | Sky Primafila | Sky Inside
Sky Sport 1 (HD) | Sky Sport 2 (HD) | Sky Sport 3 (HD) | Sky Sport Plus (HD) | Sky Supercalcio (HD) | Sky Sport24 (HD) | Sky Sport Mix HD | Sky Sport F1 (HD) | Sky Sport MotoGP (HD) | Sky Calcio ( 1 (HD) | 2 (HD) | 3 (HD) | 4 (HD) | 5 (HD) | 6 (HD) | 7 (HD) | 8 (HD) | 9 | 10 | 11 | 12 | 13)
Sky Cinema Uno (HD, +1, +1 HD, +24, +24 HD) | Sky Cinema Family (HD, +1 HD) | Sky Cinema Hits (HD) | Sky Cinema Max (HD, +1, +1 HD) | Sky Cinema Classics (HD) | Sky Cinema Passion (HD) | Sky Cinema Comedy (HD) | Sky Cinema Cult (HD)
Sky Vivo | Sky Show | Sky Cinema Mania (HD) | Sky Cinema Italia (HD) | Sky Sport Extra (HD)
Sky España (VOD)