The Sports Channel
BSB ident (25 March 1990-2 November 1990).
BSkyB ident (2 November 1990-20 April 1991).
The Sports Channel was launched in March 1990 as one of the five channels on BSB's satellite service. It was replaced by Sky Sports in April 1991.
In 1991, Sky Sports was launched.
Sky Sports 1
On November 1997, Sky Sports 1 began incorporating a rebrand across all of Sky's channels using the egg look, but on October 1, 1998, during the launch of Sky Digital, all (but one) of Sky's channels using the egg look has temporarily switched to the Sky Digital look.
With the launch of Sky Digital on 1st October 1998, Sky Sports got a new look.
In 2002, the logo was redesigned yet again (keeping the red and blue look, but incorporating a new font).
HD simulcast logo 2010-2012
HD simulcast logo 2012-present
Sky Sports Main Event
Sky One | Sky Two | Pick | Sky Atlantic | Sky Living | Real Lives | Challenge | Sky Arts | Sky News
Former general channels
Sky Real Lives | Sky Travel Shop | Sky Soap | Sky Scottish | Sky Living Loves | Bravo | Bravo 2 | Channel One | [.tv] | The Comedy Channel | Galaxy | Now | The Power Station | Sky 3D | Sky 3D Box Office | Sky Arts 1 | Sky Arts 2
Sky Cinema channels
Premiere | Action | Thriller | Comedy | Disney | Drama | Family | Greats | Sci Fi & Horror | Select | Hits
Former Movies channels
Classics | Indie | Max | Premier | Superheroes | Box Office
Sky Sports channels
Main Event | Premier League | Football | Cricket | Golf | F1 | Action | Arena | Mix | At the Races | News | Box Office | Xtra (online) | Extra (BT TV)
Former Sports channels
Sky+ | Sky+ HD | Sky Q | Freesat from Sky | Sky Active | Sky News Active | Sky Broadband | Sky Games | Sky Go | Sky Guide | Sky IQ | Sky Multiscreen | Sky on Demand | Sky Text | Sky Yahoo! Mail | The Cloud | Now TV | Sky Kids | Sky Trax
(20%) Sky Betting & Gambling
Sky Bet | Sky Bingo | Sky Casino | Sky Poker | Sky Vegas
(33%) Australian News channels
Sky News Australia | Sky News Business Channel | Sky News Weather Channel
Sky Cinema (HD, +1, +1 HD, +24, +24 HD) | Sky Cinema Action (HD) | Sky Cinema Comedy | Sky Cinema Emotion | Sky Cinema Hits (HD) | Sky Cinema Nostalgie | Sky Cinema Family (HD) Sky Sport Info | Sky Sport 1 | Sky Sport 2 | Sky Sport Austria | Sky Sport Fussball Bundesliga | Sky Sport HD1 | Sky Sport HD2 | Sky Sport HD Extra | Sky Sport News HD Sky Krimi | Sky 3D | Sky Arts | Sky Atlantic (HD) | Sky 1 (HD, +1 HD)
Former: Sky Select | Premiere Serie
Free to air channels
TV8 | Cielo
Sky Uno (HD, +1, +1 HD) | Sky TG24 (HD) | Sky Meteo24 | Sky Arte HD | Sky Atlantic (HD, +1 HD) | Sky Primafila
Sky Sport 1 (HD) | Sky Sport 2 (HD) | Sky Sport 3 (HD) | Sky Sport Plus (HD) | Sky Supercalcio (HD) | Sky Sport24 (HD) | Sky Sport Mix HD | Sky Sport F1 (HD) | Sky Sport MotoGP (HD) | Sky Calcio ( 1 (HD) | 2 (HD) | 3 (HD) | 4 (HD) | 5 (HD) | 6 (HD) | 7 (HD) | 8 (HD) | 9 | 10 | 11 | 12 | 13)
Sky Cinema Uno (HD, +1, +1 HD, +24, +24 HD) | Sky Cinema Family (HD, +1 HD) | Sky Cinema Hits (HD) | Sky Cinema Max (HD, +1, +1 HD) | Sky Cinema Classics (HD) | Sky Cinema Passion (HD) | Sky Cinema Comedy (HD) | Sky Cinema Cult (HD)
Sky Vivo | Sky Show | Sky Cinema Mania (HD) | Sky Cinema Italia (HD) | Sky Sport Extra (HD) | Sky Inside | Sky 3D