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On October 1994, Sky Soap was launched and was designed by GRFX/Novocom, although all of Sky's channels used the 1993 look.
On 1995, yet another channel-wide rebrand from GRFX/Novocom was rolled out across all of Sky's channels, including Sky Soap.
On November 1997, Sky's "egg" look was rolled out across all of Sky's channels. Then in October 1998, the launch of Sky Digital would have plans to discontinue the "egg" look and move to the Pittard Sullivan look, but instead, the egg logo was replaced with the 1998 logo, with the 1997-1998 typography left intact.
On October 1, 1998, due to the launch of Sky Digital, all of Sky's channels were switching to the Pittard Sullivan look, but two Sky channels keep using the "egg" look, however, the "egg" logo was replaced with the 1998 logos for Sky Soap and Sky Travel, with the 1997-1998 typography the only feature not discontinued for the two channels.