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1994–1995 1995–1997 1997–1998 1998–2001 2001–2003 2003–2007 2007–2010
1994–1995 1995–1997 1997–1998 1998–2001 2001–2003 2003–2007 2007–2010

Sky Travel[]

1994–1995[]

Sky Travel 1994

In August 1994, with the help of GRFX/Novocom, Sky Travel was finally launched.

1995–1997[]

Sky Travel 1995

In 1995, GRFX/Novocom rebranded Sky Travel, along with all of Sky's channels.

1997–1998[]

Sky Travel 1997

In November 1997, Sky Travel, along with Sky's other channels launched a new look known as the "egg" look.

1998–2001[]

Sky Travel 1998

With the launch of Sky Digital on October 1, 1998, Sky Travel got a new logo, but with the 1997-1998 typography left intact, along with Sky Soap.

2001–2003[]

Sky Travel 2001

In 2001, Sky Travel launched a new logo, and launched new typography.

2003–2007[]

Sky Travel 2003

In 2003, the typography look was discontinued in favor of Sky Travel's new logo. In 2007, British Sky Broadcasting announced that Sky Travel would replace Sky Travel Shop, with Sky Real Lives taking Sky Travel's original place.

Sky Real Lives[]

2007–2010[]

Sky Real Lives

Sky Travel was relaunched as Sky Real Lives on November 7, 2007. The new identity was developed in-house by Sky Creative.

In 2010, BSkyB discontinued Sky Real Lives.


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