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Sky1 has its origins in Satellite Television, a Pan-European television channel originating in London. It was launched in April 1982 and was initially only available to 70,000 homes in Norway and Finland. It was later launched in the United Kingdom in June 1983.
In 1983, Rupert Murdoch bought the company over and decided to rename the channel to Sky Channel on 31st January 1984. The slogan was originally "Reaching out to you", until October(?) 1987, where the slogan was changed to "Europe's number 1".
In February 1989, Rupert Murdoch launched a big push for Direct Broadcast Satellite which involved launching four channels on Astra satellite, which could be easily received with domestic satellites dishes. Sky Channel was one of those channels, the others were Sky News, Sky Movies and Eurosport. This logo was short-lived.
A new logo was launched in 1989, but this did not last long as the channel was renamed Sky One on July 30th 1989, where the channel began only broadcasting to the UK.
Sky One (first era)
Sky Channel was renamed Sky One a few months after the launch on Astra. From this point onward, the channel began to only broadcast in the United Kingdom.
On 1990, the script "One" was retired in favour of the sans-serif "One". That same year but in November, Sky TV, and BSB merged to make one company, and that was British Sky Broadcasting. Following that merge, all of Sky's network idents were surrounded by a black border/background, and under the idents came the name British Sky Broadcasting.
All Sky channels were rebranded on 1st September 1993 after the launch of Sky Multichannels. The US firm Novocom was behind the new graphics. From this era onward, the channel began airing for 24 hours.
In early 1995, Novocom launched another look. Video collectors and fans refer this logo and the following logo as the "tombstone" era.
Sky 1 (first era)
With the launch of Sky 2 on 1st September 1996, Sky One briefly rebranded itself as Sky 1. After Sky 2 was closed on 31st August 1997, Sky 1 used the tombstone look for two more months until its final appearance on 31st October that year.
Sky One (second era)
Sky 1 reverted back to its previous name on 1st November 1997 and adapted a new logo called the "egg" look. Many fans consider this to be Sky 1's worst logo. It was presumably not liked by Sky themselves either, as the look only stayed for just under seven months.
A new look for Sky One was launched on May 31, 1998. With this look, Sky departed from the pattern from the last years where the entire company would rebrand at the same time with similar look. Instead, Sky One departed to create its own identity based on filmed idents. This logo was also used to celebrate 10 years of Sky One.
On January 7, 2002, Sky One discontinued its May 1998 look and launched their new logo along with a new graphic flat look with colour branded idents and graphics of orange. Sky One again gained a sister channel, Sky One Mix, which was intended as a "catch-up" channel, screening repeats of key Sky One programmes later in the same week.
In September 2004, Sky One dropped its December 2001 and January 2004 look in favour of its colour idents in order to coincide with its new autumn schedule. Sky Mix also changed its name from Sky Mix to Sky Two one year later. In 2008, the logo remained but its September 2004 look was retired in favour of the February 2008 look (in line with Sky Two and Sky Three). However, this look was short-lived and is only used for six months.
Sky 1 (second era)
This logo was adapted in February 2011. For New Year's Day 2014, Sky1 was temporarily renamed to Sky Onesie "to encourage viewers to snuggle up in front of the television wearing onesies, in a bid to recover from the previous night's celebrations". In April 2016, this logo was dismissed from being the main logo and is now used as a secondary logo.
On April 11, 2016, Sky 1's logo was altered slightly and along with it came new idents for the whole channel. The former February 2011 Sky 1 logo is still used as a secondary logo.
Sky One (third era)
A new look was launched on 9 October 2017.