On September 10, 1998, the channels were rebranded, and the Sky Movies name fall out of usage. Sky Movies Screen 1 renamed as Sky Moviemax, Sky Movies Screen 2 becomes Sky Premier and Sky Movies Gold rebranded as Sky Cinema.
On November 1, 2003, the Sky Movies channels were overhauled. The rebrand saw all Sky Movies Premier and Sky Movies Max channels being rebranded as simply Sky Movies.
On New Year's Eve 2010, Sky introduced its new corporate logo, and Sky Movies also got new logos.
A reshuffle of the channels on March 26, 2010 brought a few name changes and new idents.
In 2010, the idents were modified featuring the full colored Sky Movies logo.
On February 1, 2011, several Sky channels were relaunched, as were the Sky Movies channels. The logo was kept, but the idents used were all new. The new ident pans through shifting generic "cinematic" landscapes.