Sky Cinema was relaunched with new idents created by London broadcast design agency Dunning Penney Jones in July 2010. The channel ceased to exist in 2011.
The ident from Sky Cinema Italia was inspired by the film Cinema Paradiso. Set in a town somewhere in southern Italy betweens the 1930s to 1950s, the ident shows a film projector which is targeted at a house on which the logo appears.
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