Sky Box Office
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On 1997, the "egg" look was used on Sky's channels (including Sky Box Office). The previous ident was modified.
On 1st October 1998, due to the launch of Sky Digital, Sky Box Office was then rebranded once again.
In 2003, the "ticket" logo scheme was kept, but had a new font from Sky's channels. It also had a 3D look.
In 2006, the 3D look was then retired thus switching back to the 2D look, but with a darker scheme of orange. It also added "HD" next to "Sky Box Office". This logo was kept until 2011, when Sky Box Office had been split into individual Sky Box Office channels.
Sky Movies Box Office
In 2011, the Sky Box Office movie channels were renamed Sky Movies Box Office, while the event channels become
Sky Sports Box Office. A new channel, Sky 3D Box Office, was also launched.
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Former general channels
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