This article is about Sky Cinema from UK and Ireland. For the other pages, see
Sky Cinema. In 1989, this channel was formerly called Sky Movies. As of 2016, it is called Sky Cinema.
Sky Movies (first era)
Sky Movies generic ident in 1995.
On September 10, 1998, the channels were rebranded, and the Sky Movies name fell out of usage. Sky Movies Screen 1 renamed as
Sky Moviemax, Sky Movies Screen 2 becomes Sky Premier and Sky Movies Gold rebranded as Sky Cinema.
Sky Movies (second era)
On July 1, 2002, the Sky Movies name was revived. Sky Premier became
Sky Movies Premier, Sky Moviemax became Sky Movies Max and Sky Cinema became Sky Movies Cinema.
On November 1, 2003, the Sky Movies channels were overhauled. The rebrand saw all Sky Movies Premier and Sky Movies Max channels being rebranded as simply
Sky Movies. 
The overhaul included a new look with a new logo which was done in-house by
Sky Creative Services. The music was done by Shriek Music. 
While the November 1, 2003, overhaul happened, only one channel dropped the Sky Movies brand for the second straight time since 1998, and Sky Movies Cinema changed back to Sky Cinema.
HD Simulcast launched in 2008
Sky Movies was overhauled in March 2007, when the different channels became dedicated to different genres. The new look was created by
Dunning Eley Jones and produced by The Mill.
Sky Movies Action & Thriller ident
On New Year's Day 2010, Sky introduced its new corporate logo, and Sky Movies also got new logos.
A reshuffle of the channels on March 26, 2010, brought a few name changes and new idents.
Sky Movies Action & Adventure
In 2010, the idents were modified featuring the full colored Sky Movies logo.
On February 1, 2011, several Sky channels were relaunched, as were the Sky Movies channels. The logo was kept, but the idents used were all new. The new ident pans through shifting generic "cinematic" landscapes.
It was announced that Sky Movies would become Sky Cinema on 8 July 2016. Movies will be broadcast closer to cinema release, larger library of on-demand films, more pop up channels as well as better HD picture and sound quality, with Ultra HD films via
to follow in late 2016.
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