Bid-up.tv introduced a new look in April 2003.
On 21 January 2005, the channel was rebranded Bid TV to reflect the fact that more of its auctions followed the Price-Drop TV format, meaning that bidders were only rarely bidding "up". Bid TV no longer broadcast any rising-price auctions. A new graphic was added in October 2005 to show the start price of falling price auctions.
On 1 August 2011 'Bid TV' changed its name to 'Bid' dropping the 'TV' part of their name. Along with the new name, new buying graphics were introduced on all three Bid Shopping channels and new idents compromising of different 3D products flying around the new logo designs were shown. The new design was created to make buying easier for the viewer. At the same time as the new channel design, multi-buy was introduced on certain products where the viewer can select to buy more than one product at the same time (P&P is still applied to each item).
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