In 1975, ShopRite's logo changed, although retaining the same shape and colour, many adjustments were made - the most prominent change being the switch of the image in the centre. Before, it depicted a silhouette of a woman with a full shopping cart, but later it was changed into a simplified shopping cart with stacked circles representing goods above it. As well as that modification, the typeface was updated and more uniform instead of being pinched towards the centre, the hyphen was omitted, and the "SUPER MARKETS" text was dropped.
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In 2002, the circle's color changed from yellow to gold. One of the cannon balls is replaced with a trapezoid, with another of the cannon balls being replaced with a rectangle. ShopRite changed typeface again, and the "ShopRite" word is moved under the cart.