"Channel Seven" and "Seven" redirect here.

For the Sydney television station owned by the Seven Network, see ATN.
For the Melbourne television station owned by the Seven Network, see HSV.
For the Brisbane television station owned by the Seven Network, see BTQ.
For the Adelaide television station owned by the Seven Network, see SAS.
For the Perth television station owned by the Seven Network, see TVW.
For the Regional Queensland television station owned by the Seven Network, see STQ.


This page only shows print and stationary logos.
For other related logos and images, see Seven Network/Other, and Seven Network/Movie programming


AusTVNetwork Seven Network 1970 FEF10BDD Atn1988 Aus tv network 1989 Seven Network 1989 Seven logo
1963–1970 1969–1976 1975–1989 1987–1988 1989–1991 1989–1999 2000–present

Australian Television Network (first era)



Network 7/Seven Network (first era)


Seven Network 1970

On 9 November 1969 this logo was used across the network. This logo is a circle outline surrounding the modern numeral "7" in a sans serif font. BTQ-7 would continue to use this logo until 1976.



Colour television was introduced across the network on 1 March 1975, along with a new Circle 7 logo incorporating a bright ring of the colours of the visual light spectrum. This logo was first used in Sydney, Melbourne and Adelaide markets but ATN-7 used this logo at the start of the colour test transmissions in October 1974.

This logo was later adopted by BTQ-7 in 1976 and by TVW-7 in 1977.

Australian Television Network (second era)




Aus tv network 1989

In 1987, the network attempted to revert to its original name through a complete rebrand; however, the Seven Network name was ultimately kept and became the official name of the network. The name appeared at the end of programmes from 1987 till 1991.

Seven Network (second era)


Seven Network 1989

This logo was used nationally on 23 January 1989, when the recently renamed "Seven Network" introduced a new red logo with the circle modified to surround the numeral, then it attaches to the circle.

This logo was based on American television station WJLA-TV between 1984 and 2001.


Seven logo

On 1 January 2000, the current ribbon logo was launched to coincide with the new millennium celebration (and the 2000 Summer Olympics held in Sydney). The ribbon logo was used in five colour variants: red, orange, yellow, green and blue, to symbolise passion, involving, fun, life and energy respectively.

On 14 September 2003 the ribbon logo was simplified, effectively becoming simply two angled trapezoids, losing its gradient, shadows and colour-coded usages to become solid red.