AusTVNetwork Seven Network 1968 Seven Network 1970 Seven Colour logo 1975 Seven 1975-89 Seven Network 1989 Seven logo
1963–1970 1968–1970 1970–1975 1975 (Early concept) 1975–1989 1989–1999 2000–present

Australian Television Network




Seven Network 1968

This logo was used by Seven's Sydney station ATN-7 from 1968-70. This logo was from the 'Circle 7' design used by many ABC affiliates in the U.S. It was around this time that the network became known colloquially as the "Seven Network".


Seven Network 1970

The first logo used across the network consisted of the number 7 inside a ring.

1975 (Early concept)

Seven Colour logo 1975

This was used only on Seven's Melbourne station HSV-7 for its first colour programmes in March 1975 until September 1975 when it adopted the 'Rainbow 7' logo.


Seven 1975-89

On 1 March 1975, colour television was introduced across the network, along with a new logo which incorporated a bright ring of the colours of the visual spectrum.


Aus tv network 1989

In 1989, the network attempted to revert to its original name through a complete rebrand; however, the Seven Network name was ultimately kept and became the official name of the network. The name appeared at the end of programmes from 1988 till 1993.

Seven Network


Seven Network 1989

Along with the recently renamed Seven Network came a new logo with the circle modified to incorporate the 7. American television station WJLA-TV used a logo similar to this logo (with several variations) from 1975 to 2001.


Seven logo

Starting with the new millennium, in October 1999, Seven unveiled a new logo which in effect is two-angled trapezoids. The logo also went on-air in January 1, 2000.

In September 1, 2003, the ribbon logo was simplified and became solid red, although it look quite similar to the ABC squiggle that was used since 1975.