This page only shows print and stationary logos.
For other related logos and images, see Seven Network/Other, and Seven Network/Movie programming


AusTVNetwork Seven Network 1968 Seven Network 1970 Seven Colour logo 1975 TVW7 1975-77 FEF10BDD
1963–1970 1968–1970 1970–1976 1975 1975–1977 1975–1989
Atn1988 Aus tv network 1989 Seven Network 1989 Seven Network 2000 Seven logo  
1987–1988 1989–1991 1989–1999 2000–2003 2003–present

Australian Television Network (first era)



Seven Network (First era)


Seven Network 1968

This logo was first used by Seven's Sydney station ATN-7 from 1968-70. This logo is the 'Circle 7' design used by many ABC affiliates in the U.S. It was around this time that the network became known colloquially as the "Seven Network".


Seven Network 1970

In 1970, this logo was used across the network until 1974 (or 1975 when colour TV came to Australia). BTQ in Brisbane would use this logo until late 1976.

1975 (Melbourne, VIC)

Seven Colour logo 1975

This was used only on Seven's Melbourne station HSV-7 for its first colour programmes in March 1975 until September 1975 when it adopted the 'Rainbow 7' logo.

1975–1977 (Perth, WA)

TVW7 1975-77
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This was used only on Seven's Perth station TVW-7 from March 1975 to 1977 when it adoped the rainbow logo used by the eastern states.



Colour television was introduced across the network on 1 March 1975, along with a new logo incorporating a bright ring of the colours of the visual light spectrum.

Australian Television Network (second era)




Aus tv network 1989

In 1987, the network attempted to revert to its original name through a complete rebrand; however, the Seven Network name was ultimately kept and became the official name of the network. The name appeared at the end of programmes from 1987 till 1991.

Seven Network (Second era)


Seven Network 1989

On 23 January, along with the recently renamed Seven Network came a new logo with the circle modified to incorporate the 7. American television station WJLA-TV used a logo similar to this logo (with several variations) from 1975 to 2001.


Seven Network 2000

On 1 January 2000, Seven did away with the circle logo and launched their new ribbon logo which in effect was two angled trapezoids. Used in five colour variants: red, orange, yellow, green and blue, to symbolise passion, involving, fun, life and energy respectively.


Seven logo

The logo was simplified on 14 September 2003, effectively becoming simply two angled trapezoids, losing its gradient, shadows and colour-coded usages to become solid red.