Australian Television Network
This logo was used by Seven's Sydney station ATN-7 from 1968-70. This logo was from the 'Circle 7' design used by many ABC affiliates in the U.S. It was around this time that the network became known colloquially as the "Seven Network".
The first logo used across the network consisted of the number 7 inside a ring.
1975 (only Melbourne)
This was used only on Seven's Melbourne station HSV-7 for its first colour programmes in March 1975 until September 1975 when it adopted the 'Rainbow 7' logo.
On 1 March 1975, colour television was introduced across the network (in 8 years of distance from Network Ten's color programming launch), along with a new logo which incorporated a bright ring of the colours of the visual spectrum.
In 1989, the network attempted to revert to its original name through a complete rebrand; however, the Seven Network name was ultimately kept and became the official name of the network. The name first appeared at the end of programmes in 1988 and was used until 1993.
Along with the recently renamed Seven Network came a new logo with the circle modified to incorporate the 7. American television station WJLA-TV used a logo similar to this logo (with several variations) from 1975 to 2001.
Starting with the new millennium, in January 2000, Seven removed the ring and launched their new ribbon logo which in effect was two angled trapezoids.
In September 1, 2003, the ribbon logo was simplified and became solid red, although it look quite similar to the ABC squiggle that was used since 1975.
Free-to-Air TV in Australia
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