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Standard Games

1940–1951

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SEGA was founded in 1940 as "Standard Games" as to provide amusement games to military services in the USA.

Service Games

1951–1965

SeGa

In 1951, it moved its operations to Japan and was renamed "SErvice GAmes of Japan".

Sega

1965–1975

Sega 60s

In 1965, Service Games was renamed to SEGA following the merger with Rosen Enterprises and Service Games to form "SEGA Enterprises Ltd.".

1975–1982

Sega Logo 1976

An early version of the Sega's current logo that was seen on arcade flyers and video game boxes.

1982–present

SEGA logo

In 1982, the logo was updated. SEGA Enterprises Ltd. was renamed SEGA Corporation in 2000.

Other

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