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Sears

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1923–1967

Sears Original logo

Although this logo is officially retired, one store that opened in Duluth, Minnesota in 2007 still used this logo.

See it here: http://www.labelscar.com/retail-news/sears-duluth-concept

1967–1969

Sears 1967
 The "ears" portion of the logo became uppercase, and the font became Goudy Old Style.  This logo can still be seen at some malls.

1969–1984

Sears 1969 logo

1984–1994

798px-Sears1984

In 1984, the logo was updated to the Helvetica typeface with white lines inside the letters.

1994–2004

800px-Sears logo 1994-2004 svg

A modified version of the 1984 logo. This logo is still in use in Mexico, and is still widely seen in the United States despite being succeeded by two other logos.

2004–2010

185px-SearsLogo svg2

In 2004, following the merger with Kmart and the creation of the Sears Holdings Corporation, the "ears" part was changed to lowercase. This logo is still used for several of Sears' subsidiaries, and also in Canada.

2010–present

Sears logo 2010

In late 2010, the first "s" was changed to lowercase and the font was changed as well.


Sears Holdings
Retailers

United States
Current: Kmart | Kmart Express (Gas Station) | Kmart Express (Mall Location) | Lands' End | mygofer | Orchard Supply Hardware | Sears | Sears Grand | Sears Outlet
Former: Makro (USA stores) | Office Max | Sports Authority | Thrifty PayLess
Canada
Sears Canada | Sears Home
Mexico
Pier 1 Imports (Mexico stores) | Sears
Defunct
Borders Group | Builders Square | Pace Membership Warehouse | Sears Brand Central | Sears Essentials | Sears HomeLife | The Great Indoors | Waldenbooks


Brands
Current
Alphaline | Athletech | Country Living | Covington | Craftsman (evolv) | Diehard | Easy Living | Joe Boxer | Kenmore | Penske | Route 66 | Smart Sense | Thom McAn | Weatherbeater
Defunct
American Fare | Companion | Martha Stewart Everyday | Tele-Games


Other
Current
United States: Sears Archives | Sears Auto Center | Sears Centre | Sears Flowers | Sears Home Services | Sears Optical | Sears Parts & Repair | Sears Vacations
Canada: Flowers by Sears | Sears Connect | Sears Financial | Sears Home Services | Sears Portrait Studio | Sears Services Residentiels | Sears Travel
Mexico: Sears Auto Center | Sears Servicio Tecnico
Former
Allstate | Discover | National Tire and Battery | Sears Tower
Defunct
Sears Dental | Sears Portrait Studio (USA)


Sears-holdings-corp
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