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Sears

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1923–1967

Sears Original logo

Although this logo is officially retired, one store that opened in Duluth, Minnesota in 2007 still using this logo.

See it here: http://www.labelscar.com/retail-news/sears-duluth-concept

1967–1969

Sears 1967

The "ears" portion of the logo became uppercase, and the font became Goudy Old Style.  This logo can still be seen at some malls. This logo was still used at some locations after its retirement.

SearsCommercial

Screenshot of a commercial from 1989 of the Oak Brook, IL location with the 1967 logo.

1969–1984

Sears 1969 logo

1984–1994

Sears logo (1984-1994)

In 1984, the logo was updated to the Helvetica typeface with white lines inside the letters.

1994-2004

Sears logo (1994-2004)

This is a modified version of the 1984 logo. This logo is still in use in Mexico, and is still widely seen in the United States despite being succeeded by two other logos. This logo is still in use at several stores in the United States and at the store inside the Arden Fair Mall in West Sacramento.

2004–2010

Sears logo 2004

In November 2004, following the merger with Kmart and the creation of the Sears Holdings Corporation, the "ears" part was changed to lowercase. This logo is still used for several of Sears' subsidiaries, and also in Canada.

2010–present

Sears logo 2010

In late 2010, the entire font on the wordmark was changed and made lowercase.


Sears Holdings
Retailers

United States
Current: Kmart | Kmart Express (Gas Station) | Kmart Express (Mall Location) | Lands' End | mygofer | Orchard Supply Hardware | Sears | Sears Grand | Sears Outlet
Former: Makro (USA stores) | Office Max | Sports Authority | Thrifty PayLess
Canada
Sears Canada | Sears Home
Mexico
Pier 1 Imports (Mexico stores) | Sears
Defunct
Borders Group | Builders Square | Pace Membership Warehouse | Sears Essentials | Sears HomeLife | The Great Indoors | Waldenbooks


Brands
Current
Alphaline | Athletech | Country Living | Covington | Craftsman (evolv) | Diehard | Easy Living | Joe Boxer | Kenmore | Penske | Route 66 | Smart Sense | Thom McAn | Weatherbeater
Defunct
American Fare | Companion | Martha Stewart Everyday | Tele-Games


Other
Current
United States: Sears Archives | Sears Auto Center | Sears Centre | Sears Flowers | Sears Home Services | Sears Optical | Sears Parts & Repair | Sears Vacations
Canada: Flowers by Sears | Sears Connect | Sears Financial | Sears Home Services | Sears Portrait Studio | Sears Services Residentiels | Sears Travel
Mexico: Sears Auto Center | Sears Servicio Tecnico
Former
Allstate | Discover | National Tire and Battery | Sears Tower
Defunct
Sears Dental | Sears Portrait Studio (USA)


Sears-holdings-corp
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