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Sears

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1886-1923

Sears Roebuck & Company

Sears' first logo when it was simply a mail order catalog. This logo is still used today on promotional items.

1923–1958

Sears Original logo

Although this logo is officially retired, one store that opened in Duluth, Minnesota in 2007 still using this logo.

See it here: http://www.labelscar.com/retail-news/sears-duluth-concept

1958–1963

Sears 1967

The "ears" portion of the logo became uppercase, and the font became Goudy Old Style.  This logo can still be seen at some malls. This logo was still used at some locations after its retirement.

SearsCommercial

Screenshot of a commercial from 1989 of the Oak Brook, IL location with the 1950's logo.

1963–1984

Sears 1969 logo

1984–1994

Sears logo (1984-1994)

In 1984, the logo was updated to the Helvetica typeface with white lines inside the letters.

1994-2004

Sears logo (1994-2004)

This is a modified version of the 1984 logo. This logo is still in use in Mexico, and is still widely seen in the United States despite being succeeded by two other logos. This logo is still in use at several stores in the United States and at the store inside the Arden Fair Mall in West Sacramento. This logo is like the Sega logo.

2004–2010

Sears logo 2004

In November 2004, following the merger with Kmart and the creation of the Sears Holdings Corporation, the "ears" part was changed to lowercase. This logo is still used for several of Sears' subsidiaries, and also in Canada.

2010–present

Sears logo 2010

In late 2010, the entire font on the wordmark was changed and made lowercase.


Sears Holdings
Retailers

United States
Current: Kmart | Kmart Express (Gas Station) | Kmart Express (Mall Location) | Kmart Supercenter | Lands' End | mygofer | Orchard Supply Hardware | Sears | Sears Grand | Sears Hometown Store | Sears Outlet
Former: Makro (USA stores) | Office Max | Sports Authority | Thrifty PayLess
Canada
Sears Canada | Sears Home | Sears Hometown Store
Mexico
Pier 1 Imports (Mexico stores) | Sears (Mexico)
Other
Former: Kmart (Australia)
Defunct/Dissolved
Borders Group | Builders Square | Kmart Chef | Pace Membership Warehouse | Sears Essentials | Sears HomeLife | The Great Indoors | Venture Stores | Waldenbooks


Brands
Current
Alphaline | Athletech | Country Living | Covington | Craftsman (evolv) | Diehard | Easy Living | Joe Boxer | Kenmore | Penske | Roebuck & Co. | Route 66 | Smart Sense | Thom McAn | Toughskins | Weatherbeater
Defunct
American Fare | Companion | Martha Stewart Everyday | Silvertone | Tele-Games


Other
Current
United States: A&E Factory Service | Kmart for Kids | Sears Archives | Sears Auto Center | Sears Centre | Sears Flowers | Sears Home Services | Sears Optical | Sears Parts & Repair | Sears Vacations
Canada: Flowers by Sears | Sears Connect | Sears Connect Mobile | Sears Financial | Sears Portrait Studio | Sears Travel
Mexico: Sears Auto Center | Sears Servicio Tecnico
Former
Allstate | Coldwell Banker | Dean Witter Reynolds | Discover | National Tire and Battery | Sears Tower
Defunct
Prodigy | Sears Dental | Sears Home Services (Canada) | Sears Portrait Studio (USA) | Sears Services Residentiels (Canada)


SearsHoldingsLogo
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