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Scottish Television

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Scottish Television

1957–1962

Scottish television ident 1960s a

1962–1969

Scottish1960s3

1969–1985

STV Logo 1969

In 1969 came the rise of color for ITV. It was chosen the color blue as an Station ID. The STV brand was used again in 2006

The TV Room

1985–1989

Scottish Television Logo 1985

The look was created by Lambie-Nairn.

1989–1993

Scottishtv ident discs2
Scottishtv ident 1989

1989 (ITV)

ITV Scottish TV

The Scottish Television version of the 1989 ITV logo was used, but only for a short period.

1993–1996

Scottish ident 1995 a

1996-2000

Scottish17

Scottish TV

2000–2003

Scottish TV logo 2000

In February 2000, the thistle logo was confined to history as a new look was revealed. The logo was created by ISO Design and the idents featured music by Savalas.[1]

2003–2006

Scottish tv

New idents for Scottish TV and Grampian TV were launched on January 6, 2003. The new idents were based on the personality idents used by ITV1 in England and Wales, but uses the logos of Scottish and Grampian instead of the ITV1 one. In addition, some idents featuring presenters of local programmes were produced. With the move, the blank part of the square logos was removed, and only the part with the name kept.[2][3]

STV

2006-2009

STV logo

On May 30, 2006, the Scottish TV and Grampian TV names were replaced by the new common brand STV. The new identity was created by STV and Elmwood Design in Edinburgh.[4]

"The new brand positioning is based on a vision to be Scotland’s essential source of information and entertainment. The identity is based on a contemporary blue ‘s’, which hints at bringing all of Scotland together whilst reflecting both the new positioning and the heritage of the Scottish TV brand. (...)
A range of new on-screen idents combine new faces with stunning locations across the country to represent a fresh, contemporary Scotland, centred on the blue letter ‘s’ which will become the symbol of the stations." - Elmwood Design

2009-present

2009-2014

STV logo 2009

STV got a new look on March 23, 2009. The new logo and idents were created by Bruce Dunlop and Associates.[5][6]

2014-present

STV 2014

On June 2nd, DixonBaxi's rebrand of STV was on-air with new endboards, logos, etc. This time, we now see an outline.

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